By David Michael Newstead.
Made famous by George Orwell’s novel 1984, the slogan 2+2=5 is used to represent the absurdity of political falsehoods and lying propaganda. But it wasn’t a figment of Orwell’s imagination. In fact, the author was referencing an actual propaganda campaign from Stalin’s Russia, which Orwell was highly critical of.
For Stalin, 2+2=5 was a rallying cry, boasting that the goals of the first five-year plan had been achieved ahead of schedule in only four years. Meant to rapidly modernize the Soviet economy between 1928 and 1932, the first five-plan had indeed collectivized farmland and created heavy industry throughout the country. But like most things Stalin related, there was a sizable body count. The collectivization of agriculture, for example, triggered a famine in which millions died, while industrial workers were harshly punished for failing to reach an ever-increasing set of quotas associated with the plan. Still, propaganda posters were churned out just the same, proclaiming success regardless of the numbers.
Today, circumstances may have changed, but political falsehoods live on. Orwell’s work is being re-read like never before and Stalin is once again admired by the Russian state. As for 2+2=5, it feels like the slogan is only one press conference, one tweet, or TV interview away from resurfacing – from being proudly shouted at anyone within earshot. It’s something George Orwell understood very well and a phenomenon that we’ll have plenty of time to think about.